Beyond the Press Release: Indie Film Marketing & Publicity Essentials
Wednesday, November 29 | 6-8pm | 2112 (4245 N Knox Ave)
Join IFP Chicago and local film publicist Lisa Trifone for an in-depth conversation around the essentials of independent film marketing and publicity. From traditional to out-of-the-box, marketing and promoting your film starts the minute the idea is born, and keeping that top of mind through production, festival premieres and distribution can be the difference between a breakthrough success and cinematic obscurity. Whether it's a professional, useful press kit; an innovative, engaging social media strategy; or the right relationships to garner media attention, knowing how to go about it all is essential.
6:00-6:30pm - Check-in
6:30-7:30pm - Presentation / Q&A
7:30-8:00pm - Networking
A Chicago native, Trifone has worked in independent film and film festivals for over a decade with the likes of Sundance Film Festival, Film Movement, Music Box Films and more. From drafting marketing materials to launching festival premieres to overseeing digital releases and Oscar campaigns, she's supported every aspect of film release marketing and publicity, with a focus on independent narratives and documentaries.
In 2017, she launched 11th Street Lot Marketing & Publicity, a boutique agency that works directly with filmmakers, festivals and distributors on every aspect of programming and release plans. Combining custom, targeted strategies with a broad professional network, Trifone brings a joyful hustle to every project she's a part of.
Recent film projects and clients include: Eva Hesse; Destroy Your Art; Chasing the Blues; Rogers Park; the Chicago Film Critics Festival, and more.